Conditional Statements
in Advertising
by David Pleacher


Conditional statements are often used in advertising in the form of a slogan.   For each of the advertising slogans listed below,

a. Write a conditional statement for the advertising slogan.

b. State the hypothesis and conclusion.

c. Write the converse of the conditional statement.
    If the converse is false, give a counterexample.

d. Write the inverse of the conditional statement.

e. Write the contrapositive of the conditional statement.

1. "When you say Budweiser you've said it all." -- Budweiser

2. "When better automobiles are built Buick will build them." -- Buick

3. "You'll wonder where the yellow went when you brush your teeth with Pepsodent." -- Pepsodent

4. "When you got it, flaunt it." -- Braniff Airlines

5. "You give us 22 minutes, we'll give you the world." -- WINS Radio, New York

6. "If Avis is out of cars, we'll get you one from our competition." -- Avis Rent A Car

7. "If life is discovered on Mars, it will come as news to you. On CBS Radio." -- CBS

8. "If you've seen the traffic in Paris, you ain't seen nothing yet." -- Qantas

9. "If anyone can, Canon can." -- Canon

10. "If you smoke please smoke Carlton." -- Carlton Cigarettes

11. "If I've only one life let me live it as a blonde!" -- Clairol

12. "A day without orange juice is like a day without sunshine." -- Florida Citrus Commission

13. "When your shoes shine so do you." -- Kiwi Shoe Polish

14. "If it isn't an Eastman it isn't a Kodak." -- Eastman Kodak

15. "When it rains it pours." -- Morton Salt

16. "If you think asparagus has a lot of iron, you don't know beans." -- Van Camp's Pork and Beans

17. "If gas pains persist, try Volkswagen." -- Volkswagen

18. "If we don't sell it, you won't need it." - The Range

19. "All that glitters is not gold." - Blackthorn Gold

20. "If you want to capture someone's attention, whisper." -- Coty Perfume

21. "If it's important to you, it's important to Plymouth." -- Plymouth

22. "Schaefer is the one beer to have when you are having more than one." -- Schaefer

23. "If you've got the time, we've got the beer." -- Miller

24. "You haven't been to Idaho until you've been to Jakers." -- Jakers Bar and Grill in Idaho

25. "If we can't guarantee it, we won't sell it." -- Les Swab Tires

This photo leads to another conditional statement!!

26. "If we can't, we won't." -- Les Swab Tires

27. "If it's too loud, you're too old." -- Hobo Village

28. "If it's Sunday, it's Meet the Press." -- Meet the press

29. "If you eat McDonald's, then you're lovin it." -- McDonald's

30. "If you use Old Spice, you smell like a man." -- Old Spice

31. "Red Bull Gives You Wiings." -- Red Bull

32. "Beanz Meanz Heinz." -- Heinz

33. "Once You Pop, You Can’t Stop." -- Pringles

34. "Disney Land – The Happiest Place On Earth." -- Disney Land

35. "When You Care Enough To Send The Very Best." -- Hallmark

36. "You’re Not You When You’re Hungry" -- Snickers

37. "If it's KFC, then it's finger-lickin'-good." -- Kentucky Fried Chicken

38. "If you're at Olive Garden, then you're family." -- Olive Garden

39. "America Runs on Dunkin'." -- Dunkin' Donuts

40. "If you drink Sprite, then you will obey your thirst." -- Sprite

41. "If it isn't sliced fresh, then it isn't Jersey Mike's." -- Jersey Mike's

42. "If you hate Barbie, then this movie is for you." -- ad for the Barbie movie

43. "If you don't call, you don't save." -- Fred Loya Insurance



Send any comments or questions to: David Pleacher